Sony has announced they will no longer pay for movie theater’s 3D glasses starting in May of 2012. These glasses can cost studios anywhere from $2 million to $10 million per release. Translated, that’s about 50 cents per movie ticket. Most other studios are expected to follow suit. Sony’s big 3D movies for the summer of 2012 are “The Amazing Spider-Man” and “Men in Black III.” It seems likely the cost will be passed on to the consumer: http://www.cityonfire.com/anyone-wanna-pay-twice-for-the-3d-experience/

Sony has announced they will no longer pay for movie theater’s 3D glasses starting in May of 2012. These glasses can cost studios anywhere from $2 million to $10 million per release. Translated, that’s about 50 cents per movie ticket. Most other studios are expected to follow suit. Sony’s big 3D movies for the summer of 2012 are “The Amazing Spider-Man” and “Men in Black III.” It seems likely the cost will be passed on to the consumer: http://www.cityonfire.com/anyone-wanna-pay-twice-for-the-3d-experience/

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